What a Notable Wikipedia Audit Looks Like
The following is a realistic example of a Notable audit. The subject is fictional, but the issues, scoring methodology, and recommendations reflect our actual process.
Apex Technologies, Inc.
Mid-size enterprise SaaS company · Cloud workflow automation
Overall page health assessment
4 policy-relevant problems identified
Page leads with the 2019 funding controversy — there is no mention of the subsequent resolution, repayment, or the clean audit issued in Q4 2019. This violates WP:UNDUE by giving disproportionate weight to a resolved incident.
The CEO section lists one early-career controversy but omits two significant accomplishments: the 2020 Fast Company Executive of the Year recognition and the successful 2022 Series C close. This imbalance violates WP:BLP neutrality standards.
Citations [2], [5], and [6] link to a now-defunct blog post, a press release (primary source), and a paywalled article with no archive. All three fail WP:RS. The remaining four citations are valid.
The products section describes the 2021 product lineup and does not reflect the 2023 platform relaunch, the launch of ApexFlow (their flagship enterprise offering), or the discontinuation of two legacy SKUs.
What Notable would do to fix each issue
All work is performed in compliance with Wikipedia's content policies. We never advocate — we source, propose, and document.
Draft a new paragraph citing the Q4 2019 independent audit report and the company's public statement resolving the controversy. File a talk-page discussion proposing restructured lead per WP:UNDUE. No advocacy — factual sourcing only.
Source the Fast Company recognition via the original article and verify the Series C announcement via SEC filing or reputable financial press. Add two balanced sentences to the CEO section, in compliance with WP:BLP. Propose on talk page with diffs attached.
Replace [2] with an archived Wayback Machine link from a qualifying outlet. Replace [5] with an independent news article covering the same claim. Replace [6] with a publicly accessible source or remove the unsupported claim.
Draft a replacement product section using the company newsroom (as a primary source for existence, not characterization), supplemented by TechCrunch and Business Insider coverage of ApexFlow. Flag discontinued products for removal per WP:NOTPROMO.
Sample Wikipedia paragraph — rewritten
The following demonstrates how a single paragraph can be transformed from biased or incomplete to policy-compliant and accurate.
Apex Technologies was founded in 2011 amid significant controversy. In 2019, the company faced serious allegations of financial mismanagement after a Series B funding shortfall, drawing scrutiny from investors and the tech press. CEO Daniel Mercer, who had previously worked at a startup that failed during the 2008 downturn, has been at the helm since founding. The company produces several software tools for enterprise clients.
- Controversy-first lead violates NPOV
- CEO characterized negatively without balance
- No reliable citations for key claims
Apex Technologies is an American enterprise software company founded in 2011 and headquartered in Austin, Texas. The company develops cloud-based workflow automation tools for mid-market and enterprise clients across financial services, healthcare, and logistics. As of 2023, Apex employs approximately 450 people and serves over 1,200 enterprise customers in 28 countries.[1][2] In 2022, Apex closed a $60 million Series C funding round led by Andreessen Horowitz, which the company used to expand its ApexFlow platform and double its engineering headcount.[3] CEO Daniel Mercer was named to Fast Company's Executive of the Year list in 2020.[4]
- Neutral, factual lead with sourced context
- CEO achievements properly attributed
- Inline citations [1]–[4] all meet WP:RS
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